The Good Company People are a community based company that focus on providing "Good Company" for people with dementia. I have been working with them since August 2020 to launch their website in 2021. I worked with the branding team to ensure the brand was easily transferred to the digital space using Figma, Miro, Photoshop and Wix.

When the site was first launched it was focused towards all user groups they expected to use their service. However, after recruiting enough Hosts they wanted to change the site journey more towards the Guests to encourage them to sign up.

To encourage more Guest users to sign up I simplified the journey by reducing the amount of CTA's on the homepage. The content is also less cluttered and the information on there is specifically chosen to be of more interest to potential Guests. 

When the user originally entered the site they were given three possible options for their journey but that has now been reduced to two.

You can see here where I have taken original ideas from my wireframes and included them on the final design:

The FAQ's page was removed from the original site but we still wanted to provide the information to our users. We had to distribute excess information on the other pages in a more digestible way. Below is an example of the Guest page showing how I've split the information up.

Our analytics told us that the majority of our users were using a mobile to access our site. Therefore, as I designed the desktop site I was making sure the design would be able to relate on mobile without making the pages too long because there's nothing good about constant scrolling.

Feel free to explore the site yourself, it can be found here: thegoodcompanypeople